How Much Does Product Photography Cost in 2023

by | Dec 13, 2022 | Product photography | 1 comment

Product photography influences shoppers to buy your products. Organizing a shoot becomes much simpler when you know the costs associated with product photography. Nevertheless, many newcomers spend more than they need to.

Specifically, the price for product photography can vary in several ways. For example, prices can be set per Hour, day, or Product. However, you could get a rough cost estimate based on the kind of project. Since I conduct online business, I have to take accurate photos of my products. Thus, I have a comprehensive idea of the product photography cost.

Do you want to know How Much Does Product Photography Cost? or How much to charge for product photography? You are going to say yes. Sounds good. I have compiled a standard pricing list for product photography in this article. Right now, take a look at the pricing.

What is the cost of product photography?

Pricing for product photography can vary greatly from project to project. However, hiring a professional photographer would cost around $170 per hour. Also, prices may fluctuate according to the photographer’s level of expertise.

Product Photography: Pricing Per hour

Numerous photographers continue their projects hourly, just like they do on wedding occasions. Depending on your photographers, the hourly cost for product photography ranges from $20 to $500. Try to set the hours in advance when choosing the hours. You can save money by specifying the total number of hours required for the product photo.

Product Photography: Pricing per Day

Depending on the studio you rent, prices may fluctuate. A photography studio would earn you between $400 and $1000 daily. Also, the cost rises with the addition of additional equipment. Calculate the required number of days for your photo shoot.

Product Photography: Pricing Per Product

Choose to pay per Product when you have a lot of similar products. It could cost you anywhere from $20 to $100. It depends on the number of products. The goal is to capture many products while lowering the total cost.

Product Photography: Pricing per image

The last option might be to pay for each image separately. Pricing may range from one dollar to fifty dollars, depending on the total number of images, as with professional projects. The price stays below 10 dollars most of the time. Similar to the previews category, pricing can vary depending on the total number of images, making it affordable for large quantities. As a result, keep up with the most recent prices for images.
How much to charge for product photography

Product Photography for Amazon

While going for internet business, you get standard item photography evaluating layouts. In any case, the Amazon item photography evaluation could increment as you might require additional photography gear. If you need product photography, these costs should be taken into account. For instance, you might spend $50 to $200 on additional equipment.

Product Photography in Real Life

In the accompanying class, we attempt to catch genuine pictures of items. These pictures show real people using products daily. You will need to hire models and find a location for this photography. You should hire a model to arrange one. A model can cost anywhere from $100 to $300 an hour if you hire them through an agency. The model may cost differently from one agency to the next. Be sure to look for reasonable ones.

Close-Up Product Photography

Close-up products typically feature small items like jewellery, electronics, beauty products, etc. For product photography, a high-quality zoom lens is necessary for close-up photography.

Product Photography Cost: Close-Up Product Photography

You might need a lightbox to get better lighting because of the photographer and lens equipment cost. Depending on the quality and size, the lightbox can cost anywhere from $40 to $150. In short, most owners of small businesses can handle close-up photography.

Additional cost for product photography

When looking for rates for product photography, you might find that the rates also include other costs. Some of them are listed below.

Post-Production

We use photo retouching in the post-production phase. As a result, your Product’s image would be clear, optimized, and prepared to be uploaded to e-commerce platforms that provide high-quality editing services. 

Clipping Path Work may help you achieve tight deadlines for product photo editing. Demand a 6-hour answer.

Release of Model

It would be best to consider getting a model release when photographing a model in online platforms, advertisements, and print media. It is essential for all commercial uses. However, it is not required for non-commercial material.

Equipment

You might need equipment for your camera and lighting, depending on the kind of products you sell. A new tool could be purchased.

 

Frequently asked questions

I have included some important questions about How Much Does Product Photography Cost.

What is the approximate hourly cost for product photography?

The hourly cost for product photography ranges from $20 to $500.

What is the cost that eCommerce brands pay for product images?

Let’s talk a little about how much eCommerce pays for product photographs. Big brands typically spend between $1 and $300 on each product photo. 

What is the salary of product photographers?

Before deciding how much to pay the photographer, you should consider where they live. The national average annual salary, as Glassdoor reported, is approximately $44,193. Additionally, the photographer’s location can impact their earnings and salary.

As a product photographer, how much should you charge?

It would be best if you considered charging per hour for your services as a product photographer. A price range of $25 to $120 would be ideal for any amateur photographer. However, if you are a professional product photographer, your rates could range anywhere from $100 to $150.

How much do you have to pay per product photography?

You have to pay anywhere from $20 to $100 per product photography.

Why is cost-effective product photography so important?

Budget management is necessary for any business. E-commerce brands benefit from product photography to increase sales. In addition, high-quality images become increasingly important when creating digital advertisements and commercials.

Final Thoughts

You can complete your product photography within your budget if you know How Much Does Product Photography Cost. It would be much simpler since you are aware of the additional costs. 

It would help if you began product photography with a proper plan. It would assist you in organizing a cost-effective photo shoot. Thus, you should consider your budget and plan your photo shoot accordingly. Feel free to hire the best product photographer for your eCommerce business.

It’s nice to share good things.

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1 Comment

  1. Loriann Hilbrand

    Wow that was unusual. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say wonderful blog!|

    Reply

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